Our process for strategy
With decades of experience, we noticed something: all marketing is a system and process. By applying process to marketing, you get 10x the results without reinventing the wheel.
Strategy
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
An axe is a strength multiplier. You can be the strongest lumberjack in the world, but with a dull axe, you are in trouble. Strategy is sharpening your axe and knowing what tree to strike, and when.
Brand Research
Where do you fit in the market? What are your competitors doing? How can you build your customer community - and where are your potential customers?
Review & Recommendations
Thorough assessment and discovery process of your tools, setup, and current marketing – to understand your business, what’s working and what’s not.
Brand Guidebook
Brand workshop and messaging – to establish the best possible offer towards your target audience. Get everyone in your company on the same page with your brand’s voice and tone.
Marketing Action Plan
This is your comprehensive roadmap for the next 12 months. Everything your company needs to do for marketing, with timed rollouts to implement, analyze, and optimize your plan.
Ready to transform your marketing and take your business to the next level? Our process
gives you a complete 360-degree view of everything you need to market your business
successfully. It’s a complete transformation of how your organization has approached
marketing – and will set you up for success for years to come.
90-Day Marketing Overhaul
“Here’s what the process looks like, start to finish. You and/or your team need to dedicate about 10 hours to meet with us and review the work together.”
A Breakdown of Our Process
Phase 1: Intake & Onboarding, Market Research, and Customer Survey
Getting familiar: a discussion on how we work together, expectations, communication preferences, getting access to tools, social media, and other marketing assets.
We’ll then dive in to see where you fit in the market, what your competitors are doing, how you can build your customer community, and where your potential customers live; and what they care about most. We’ll also send a survey out to your customers to get a pulse check from them.
Phase 2: Review & Recommendations
Thorough assessment and discovery process of your tools, setup, and any current marketing – to understand what’s working and what’s not. You’ll get a full report of what to keep, update, or change
This phase includes: Checking the company and marketing operations against best-practice Marketing Foundations, SEO review and recommendations.
Phase 3: Brand Workshop & Guidebook
The Brand Workshop is an intensive and interactive session for you and your leadership team, designed to discover the true ‘why’ behind what you do – and to capture your brand’s voice and tone. We’ll discuss the brand mission, vision, our main buyer personas, the messaging angles that resonate with them, our differentiators, our voice/tone, and the story we want to tell.
Your Brand Guidebook is your single source of truth that captures who you are, and establish the best possible offer towards your target audience, and you’ll get everyone working on or in your business on the same page with your brand’s voice and tone.
Strategy Packages
Where is your business in it’s marketing journey? Arnold Marketing Consultants has a variety of packages for you to choose from, no matter how established your marketing efforts may be.
Total Marketing Strategy Package
$15,000
Best for businesses starting from scratch or who need fully comprehensive strategy, branding and market research.
This package covers monthly consulting work and includes availability for “gut checks”, random questions, and other marketing consulting needs.
Marketing Strategy Package
$11,250
Confident in your brand’s mission, vision, and voice? We’ll omit the Brand Workshop & Guidebook and work off of your established brand. You’ll get an exceptional strategy that delves into your company’s image in the market, what sets you apart from
competitors, your true target audiences and how they speak.
Marketing Action Package
$7,250
Based off your established brand and market research provided by you, the scope and depth of the research phase will be limited. This package is perfect for businesses with a limited budget, dipping their toes into the marketing waters, or just need some help and guidance from our pros.