Our process for strategy
With decades of experience, we noticed something: all marketing is a system and process. By applying process to marketing, you get 10x the results without reinventing the wheel.
Strategy
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
An axe is a strength multiplier. You can be the strongest lumberjack in the world, but with a dull axe, you are in trouble. Strategy is sharpening your axe and knowing what tree to strike, and when.
Brand Research
Review & Recommendations
Brand Guidebook
Marketing Action Plan
90-Day Marketing Overhaul
A Breakdown of Our Process
Phase 1: Intake & Onboarding, Market Research, and Customer Survey
Getting familiar: a discussion on how we work together, expectations, communication preferences, getting access to tools, social media, and other marketing assets.
We’ll then dive in to see where you fit in the market, what your competitors are doing, how you can build your customer community, and where your potential customers live; and what they care about most. We’ll also send a survey out to your customers to get a pulse check from them.
Phase 2: Review & Recommendations
Thorough assessment and discovery process of your tools, setup, and any current marketing – to understand what’s working and what’s not. You’ll get a full report of what to keep, update, or change
This phase includes: Checking the company and marketing operations against best-practice Marketing Foundations, SEO review and recommendations.
Phase 3: Brand Workshop & Guidebook
The Brand Workshop is an intensive and interactive session for you and your leadership team, designed to discover the true ‘why’ behind what you do – and to capture your brand’s voice and tone. We’ll discuss the brand mission, vision, our main buyer personas, the messaging angles that resonate with them, our differentiators, our voice/tone, and the story we want to tell.
Your Brand Guidebook is your single source of truth that captures who you are, and establish the best possible offer towards your target audience, and you’ll get everyone working on or in your business on the same page with your brand’s voice and tone.
Strategy Packages
Total Marketing Strategy Package
$15,000
Best for businesses starting from scratch or who need fully comprehensive strategy, branding and market research.
This package covers monthly consulting work and includes availability for “gut checks”, random questions, and other marketing consulting needs.
Reduced Marketing Strategy Package
$11,250
