Arnold Marketing Logo Health and Wellness Marketing

Marketing For Health and Wellness

The Customer Journey

Understanding your customer’s journey means you know what is important to them at each stage of the buying process – from attracting customers to your business to delighting them so they stay on for years, the customer journey plays a vital role in the success of your business. 
See below for a great illustration of the various touchpoints (platforms or locations where customers interact with your business) your customers face as they are first introduced to your business, all the way through the coveted Loyalty phase.

There’s a whole lot of marketing jargon that goes into exactly how the customer journey works, so let’s see how the customer journey unfolds in a “real world” scenario. Here’s an example from “Ann”, a mom looking to rent a vacation home for a family summer vacation.

Ready to create a Customer Journey map specific to your business? If you need some assistance, use our downloadable Customer Journey Template to help guide you through the process.

Check out our other resources.

Buyer Personas Worksheet

Buyer personas are one of the most
important parts of any marketing
strategy. Download our guide to learn
how to design buyer personas specific to your business.


Ad Budget Estimator

Want to run ads on Google, Facebook or other social media platforms? Use this Ad Budget Estimator tool to calculate how much you can expect to get from your advertising dollars.