Boosting engagement & transforming exercise habits with Primal 7
Primal 7 is a fitness product unlike anything else on the market. It uses a customer’s bodyweight paired with adjustable support for exercise, and can easily be used in an apartment, hotel room, or other location with limited space. Our goal was to help Primal 7 establish itself as more than just exercise equipment, foster lasting customer relationships, and encourage regular use of the product.
Services
Marketing Strategy | Brand Positioning | Content Creation
The challenge.
The CEO had a different mission in mind than just increasing sales: he wanted to make sure people actually used their Primal 7 regularly once they bought one.
The solution.
There were two sides to our strategy: content and community.
A solid content strategy can keep your customers engaged and motivated, and help solidify your relationship with them. This leads to better referral and word-of-mouth — two of the most effective methods of marketing.
Our results.
We created a comprehensive marketing strategy focused on content and community engagement. Our primary goals were to increase organic traffic, maintain conversion rates, and engage current customers.
47%
Rise in Facebook group members
An important piece of the community strategy was to refresh and rebuild the Facebook Group to increase engagement, which resulted in an influx of new members.
10%
Boost in website traffic via Facebook
In addition to providing engaging, personalized content in the Facebook group, we also promoted educational blog articles, leading to increase in website traffic.
83%
Increase in new website users
After honing in on the content pillars used by their target audience, we created a strategy focused around providing visibility on those specific platforms, leading to an increase in website traffic.