How We Helped Octup Dominate Google Ads
When Octup approached us for marketing, they were a brand-new tech startup in a competitive market with less than 5 sales under their belt. Their overall goal was to acquire their first users and gain an understanding of what their baseline CAC would be.
Our strategic Google Ads campaign, combined with precisely crafted landing pages, transformed this new startups’ sales trajectory.
We achieved a cost per conversion below $90 for free trial sign-ups, significantly boosting their user base and proving our product-market fit.
Services
Marketing Strategy | Google Ads
The challenge.
Octup was brand new to a competitive market, had less than 10 customers, and needed to acquire users to determine what their baseline CAC should be.
The solution.
After helping CrowdHealth with their brand positioning, we put together a multi-touch point sales process to boost the over visibility of the brand. We also used remarketing strategies across various platforms with the assumption that users who were already familiar with CrowdHealth would be likely to return.
Our results.
Despite Octup having no brand recognition and launching in a competitive market, we were able to help them establish an initial customer base at just $90 per conversion.
>$90
New customer acquisition cost
We were able to achieve this low cost per conversion by creating individualized landing pages tailored to specific use cases and employing a highly targeted Google ad campaign.
Increased free trial signups
Not only was there a dramatic increase in their free trial signups, these first initial sign ups also stayed engaged with the app without churning.