The Same Spend, 6x the Results on Google Ads
Higher Ground creates Montessori-powered educational offerings that help children on the path towards living life fully. They have the platform to launch, finance, and operate exceptional schools at scale and now have 120+ schools nationwide.
Services
Google Ads
The challenge.
Higher Ground came to us with the need to increase brand recognition and conversions, but were struggling to do so due to their Google ads having low engagement, high cost-per-conversion, inefficient targeting, and low quality leads.
The solution.
By simplifying keyword strategies, testing different ad variations, and making sure the landing pages were clear and easy to use, we employed successful Google ad campaigns that resulted in a significant increase in conversions for a lower cost.
Our results.
Our efforts focused on investigating Higher Grounds current Google ad setup, fixing technical issues, employing strategic keywords, and optimizing campaigns for mobile users.
10%
Increase in click through rate
We focused the budget on high-performing keywords like “Montessori school near me” or “Daycare near me”, as well as split tested the ad copy and optimized the ads for mobile users.
62%
Increase in return on ad spend
We used a highly-optimized bid strategy that allowed us to obtain a significantly lower cost per click, resulting in an increased ROAS.
63.7%
Decrease in cost per conversion
Thanks to some elbow grease and careful tinkering, we increased conversions to 35,070, up 600% from the previous year.
Our results.
Our strategy focused on both communication and conversions. We needed to educate potential customers about the unique approach without an overflow of information.
56.1%
Email open rate
In an effort to find the the best communication pillars, we setup an email marketing strategy and determined that it was an effective way to communicate with their audience.
1000+
Conversions from Google ads
Aside from communicating with their current audience, we wanted to reach new potential customers as well. Our Google ad campaign resulted in a high ROI with a CAC cost of $82.00.