Innovative Marketing for Healthcare: CrowdHealth's Journey
In today’s evolving healthcare landscape, CrowdHealth stands out with its innovative approach. Their mission: to offer affordable and accessible healthcare without the constraints of traditional insurance. At Arnold Marketing Consultants (AMC), we recognized the potential and challenges of this venture and were poised to lead the way in a sector known for its adherence to tradition.
Services
Marketing Strategy | Email Marketing | Google Ads
The challenge.
With CrowdHealth’s approach to healthcare being unique, there was a struggle to determine how to educate and communicate with the public without causing overwhelm.
The solution.
After helping CrowdHealth with their brand positioning, we put together a multi-touch point sales process to boost the over visibility of the brand. We also used remarketing strategies across various platforms with the assumption that users who were already familiar with CrowdHealth would be likely to return.
Our results.
Our strategy focused on both communication and conversions. We needed to educate potential customers about the unique approach without an overflow of information.
56.1%
Email open rate
In an effort to find the the best communication pillars, we setup an email marketing strategy and determined that it was an effective way to communicate with their audience.
1000+
Conversions from Google ads
Aside from communicating with their current audience, we wanted to reach new potential customers as well. Our Google ad campaign resulted in a high ROI with a CAC cost of $82.00.
Our results.
Our strategy focused on both communication and conversions. We needed to educate potential customers about the unique approach without an overflow of information.
56.1%
Email open rate
In an effort to find the the best communication pillars, we setup an email marketing strategy and determined that it was an effective way to communicate with their audience.
1000+
Conversions from Google ads
Aside from communicating with their current audience, we wanted to reach new potential customers as well. Our Google ad campaign resulted in a high ROI with a CAC cost of $82.00.