fbpx
Arnold Marketing Logo Health and Wellness Marketing

Digital Marketing In Austin, TX

Social Media Share Buttons Suck – Here’s Why

Are you thinking about putting social media share buttons on your website, or do you have them already? Sharing a webpage with just one click, seems handy, right? Well, it turns out nobody really uses them. And in fact, they could actually hurt your website. While sharing with one click seems enticing, a large majority …

What’s up with the Bernie meme?

Or, the Bern heard round the world. The Bernie Meme Bandwagon and Small Businesses’ Social Media A political figure with both avid fans and vocal opponents plus a picture taken at just the right moment is prime meme fodder. It was hardly even the first time it has happened to Bernie Sanders in recent memory …

Why you should look outside for marketing help – and how to do it with confidence

4 things you need to know when outsourcing marketing (and 3 ways to check on current contracts) On a scale of 1 to 10, how comfortable and in control do you feel about your digital marketing efforts? Do you feel like you’ve spent time and money on pieces of marketing, none of which are working …

Thin the herd: why (and how) To Streamline Social Media Channels

In today’s digital landscape, the ability to effectively Streamline Social Media Channels is more than just a strategy; it’s a necessity. With countless platforms vying for attention, businesses must prioritize and refine their online presence to truly connect with their audience. Dive into our comprehensive guide on how to declutter, focus, and maximize your social …

Marketing for Small Business Owners – How To Hire

“Learn just enough about marketing to hire the right people” I generally tell business owners who want to know about marketing that you’ll never learn it all, and it’s a waste of time to try. Instead, focus on the minimum that your business needs to understand: what  is required in a basic marketing strategy, and …

A Primer On Trust Badges: an easy way to gain trust

Want more conversions on your site? A simple, single image can increase sales: here’s a quick primer on trust badges. With COVID-19, even people who were digital laggards are becoming comfortable with doing their shopping, exercising, and socializing online. I was researching the rise of home workouts and saw this incredible graph for the top …

Are You Ready to Hire a PR Firm?

by Lisa O’Neill, founder of Breakaway Public Relations Thinking about bringing in the support of a public relations firm? Not certain if it’s the right time, how to budget, what to expect? If so, here are words of wisdom gleaned from nearly 30 years in the industry that may help. There is absolutely no doubt …

Are Negative Reviews Really Negative?

Are Negative Reviews Really Negative? Dive into our insightful interview with Lisa O’Neill as she unravels the true impact of online feedback and offers expert advice on handling negative reviews. This is an interview with Lisa O’Neill, Principal at Breakaway PR. When you see a negative online review, how quickly should you jump in and …