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Digital Marketing In Austin, TX

Why I Started Arnold Marketing

It was 2019 and I was sick of working in the corporate world. I’d achieved things beyond my wildest dreams – like managing social media for accounts with tens of millions of followers, traveling internationally to work with teams overseas, flying to Germany, New York, LA, and San Francisco so often it became commonplace. I’d …

The Written Word Endures: The Rise of Email Newsletters Amidst Video Content

The Rise of Video and the Resilience of Newsletters With the rise of TikTok and Instagram reels, video has dominated the web for the last 5 years, and shows no signs of stopping. For those of us (ahem, me) that prefer articles and reading to watching a video, this has been very frustrating. Even the …

The Ultimate Guide to Reddit for Small Business 

Reddit for Small Business Reddit is a massive online social news platform, started in 2005, that encourages users to discuss, rate and share content in the form of text posts, images, and videos. The highest-ranking content gets pushed to the top, making it more visible to users, so sharing quality content is a vital part …

The Art of The Testimonial

How To Craft a Testimonial Imagine this: you’re hunting for the perfect pair of running shoes to help you crush your next marathon. You’ve scoured the internet, and read countless reviews, but you’re still unsure which brand to choose. That is until you stumble upon a video from a fellow runner who swears by a …

How Much Should I Spend On Advertising?

How much should I spend on marketing? Seven weeks ago, a prospect came to us wanting “help with their marketing.” They weren’t sure how to go about promoting their service, feeling totally lost as to what they should do. Then they said the seemingly inevitable words….. “Well, we tried Google Ads. It didn’t work.” “How …

Finding a Niche Community: FabuLingua

If you’re launching a new product, (or in this client’s case, an entirely new company!), how do you know who your target customer is? Even if you think you have a clear and big market, it may be too big for marketing success without a bottomless budget. FabuLingua, a Spanish language learning app for children, …

Synergy with a City: car2go

The company: car2go is a carsharing service that operated in 14 North American cities and operates in 21 European cities, enabling anyone to rent a car right off the street, pay by the minute, park, and walk away. This service is a wholly-owned subsidiary of Daimler Mercedes-Benz, and a critical company in their strategy to …

The Art of Nurture

Creating Relationships Built to Last Imagine that you’re at a backyard BBQ enjoying some sun, overcooked hotdogs, and beer that’s fine, but not your favorite. As you turn to get a handful of Ruffles, you get a handful of someone else’s hand.  “Hey, I’m Rick!” the man attached to the hand exclaims. “Hi, I’m – ” …

AI Digital Marketing – is it a good idea?

How AI can Impact Marketing. There’s something different about the following blog post. We tried somewhat of an experiment here, and are curious if you can figure out what we did while reading: Artificial Intelligence(AI) has gained popularity in the past year due to a combination of technological advancements, increased availability of data, cost-effectiveness, wide …

Answering the most important question: why does your business exist?

Have you ever wondered what it is that makes employees and customers buy into you and your company? Simon Sinek, author of “Start With Why”, explains that the difference between the “Apples” of the world and everyone else is that they begin by asking “why.”  But what does that even mean?  To explain this concept, …