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How to Implement a Referral Program for your Small Business

Have you heard? A referral program is a strategic way to cultivate brand loyalty and increase the lifetime value of your customers. Of course, referrals can also happen organically without the need for any referral program. Instead of waiting for that to happen, introducing a referral program can motivate people to tell others about you. …

Step-by-Step: How to Map your Customer’s Journey for Small Businesses

Now that we’ve discussed what a customer journey map is and its benefits for businesses, it’s time to visualize what your map will look like on paper. This is where the design of your map comes into play. As a reminder from our previous blog about customer journey maps for small business, a customer journey …

Customer Journey Mapping for Small Businesses

You may have heard of a customer journey map, but are wondering what it is and how businesses can benefit from it. The customer journey map is one of the best ways to get inside your customers’ heads and understand their perspective. Understanding how they interact with you throughout each stage will help improve not …

How to Plan Social Media Content for all of 2022

It’s Wednesday afternoon, and you feel a familiar creeping dread… your business hasn’t posted on social media yet this week. You pull up Facebook, and sit there and stare at the blank update box, wondering what to even post about. There’s that supplier meeting in 15 minutes, so you better come up with something fast. …

What Is in a Facebook Group Name?

Facebook Groups are one of the most underutilized marketing channels today. But, like any brand, the name is KEY to success and community growth. Here’s why it’s important, and how to pick the right Group name for your business: How to Name Your Facebook Group Today’s Facebook is not 2007’s Facebook. For many companies, the …

Why I Won’t Only Do Facebook Ads (Or Other One-Off Tactics)

Here’s a conversation that happens frequently for us. “Tim told us you do Facebook ads — can you help?” or “We need SEO.” While we are always grateful for a referral, my first question in conversations like this is: “Why?”  Unfortunately, the most common responses from prospective clients are that they don’t know or that …

Entrepreneurial Lessons I Learned From My Clients

Running a business is not the same as working in the business. Many people start a business because they are good at A Thing. What they don’t realize is that running a business about A Thing is completely different than actually doing A Thing. It requires forward-thinking, a strong team, and a hell of a …