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Answering the most important question: why does your business exist?

Have you ever wondered what it is that makes employees and customers buy into you and your company? Simon Sinek, author of “Start With Why”, explains that the difference between the “Apples” of the world and everyone else is that they begin by asking “why.”  But what does that even mean?  To explain this concept, …

The Ultimate Guide to Shooting Your Own Video Content

Small Business Edition So, you want to shoot a video, but you’re wondering ‘where do I even start?’ When shooting a video for your business–whether it’s for social media or just to add your personal voice to your website–there are a lot of things to take into consideration. What’s the video about? Who is my …

Affiliate vs. Influencer: What’s the Difference?

Although influencer and affiliate marketing often involve creator commissions, they do not necessarily work in the same way when it comes to compensation. Our team often hears the two terms used interchangeably, so we wanted to clear up any confusion and ensure business owners choose the right one for their business and goals. Click on …

How to Implement a Referral Program for your Small Business

Have you heard? A referral program is a strategic way to cultivate brand loyalty and increase the lifetime value of your customers. Of course, referrals can also happen organically without the need for any referral program. Instead of waiting for that to happen, introducing a referral program can motivate people to tell others about you. …

Step-by-Step: How to Map your Customer’s Journey for Small Businesses

Now that we’ve discussed what a customer journey map is and its benefits for businesses, it’s time to visualize what your map will look like on paper. This is where the design of your map comes into play. As a reminder from our previous blog about customer journey maps for small business, a customer journey …

Customer Journey Mapping for Small Businesses

You may have heard of a customer journey map, but are wondering what it is and how businesses can benefit from it. The customer journey map is one of the best ways to get inside your customers’ heads and understand their perspective. Understanding how they interact with you throughout each stage will help improve not …