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Digital Marketing In Austin, TX

All in One Marketing Tools are BS

“He who chases two rabbits catches none.”  “All in one” marketing platforms are software tools that offer multiple functions within one tool. Think email marketing, social media posting and management, CRM, website editing, and more – all in one place.  While it’s easy to understand the value proposition for an all in one tool, my …

Are you Content Spamming?

Seth Godin, the OG digital marketer, defines spam as anything that is not Anticipated, Relevant, and Personal. In digital, this really started with emails – remember the long forward chains, the “send this to 10 friends or you’ll have bad luck” threads?  Then, as the internet matured, spam found its way to social media, and …

The Power of Branding in a Blink

Watch the video It’s a Tuesday afternoon, and you’re headed to the post office to return that stupid impulse Amazon purchase that isn’t the right size for what you needed it for. And you drive by this billboard: What would you think this is advertising?  There’s no phone number. There’s no brand name. There’s not …

The Ultimate Social Media Checklist

It’s the most obvious non-secret in the world right now: social media is a time suck. You pick up your phone to look up the hours of your doctor’s office, and suddenly it’s 15 minutes later and you’re watching a video of a duck eating peas. The apps are designed to suck you in and …

Embrace the 90-9-1 Rule to Supercharge Your Social Media Engagement in 2024

On social media, engagement rate is the most important number. In this blog we will discuss the 90-9-1 rule and how to improve social media engagement. As they say in business, revenue is vanity, profit is sanity. Meaning, if someone has a $10 million a year business, but they net $5,000, that’s less impressive than …

Mastering Health and Wellness Messaging: Essential Lessons from HLTH 2023

A bustling conference hall, a melting pot of 10,000 global health and wellness thought leaders, and the ever-present challenge for brands to effectively communicate their value.  HLTH Conference 2023 was quite the scene – buzzing booths, big ideas, and lots of folks trying (sometimes too hard) to make their mark in the health and wellness …

Our Step-by-Step Guide to Better Hires

Our Hiring Process Getting to know someone can be a long process where it takes time to uncover all their talents and their quirks. Hiring a team member is similar and can be a lot like dating. Sure, you can follow the premise of the reality show “Married at First Sight” and jump into marriage …

The Potency of Simplicity: The Power of a Direct Ask in Your Marketing Strategy

As a business owner or marketer, you may often find yourself neck-deep in complex strategies, fancy automation, and data-driven campaigns to boost your sales or subscriber count. However, amidst all these advanced strategies, are you overlooking the potent power of simplicity? The Often-Overlooked Obvious Interacting with various business owners, I’ve noticed a common oversight that …

Case Study: Power of Community

How a Customer Community Built the Genesis Brand for Hyundai Humans crave connection. We bond around causes, ideas, events, and the most random things imaginable.  Take a look around, and you can find a group for just about anything and everything, from baking enthusiasts to nature gurus to wine connoisseurs. There are groups for working …

Why I Started Arnold Marketing

It was 2019 and I was sick of working in the corporate world. I’d achieved things beyond my wildest dreams – like managing social media for accounts with tens of millions of followers, traveling internationally to work with teams overseas, flying to Germany, New York, LA, and San Francisco so often it became commonplace. I’d …