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Case Study


How We Helped Octup Dominate Google Ads

How We Helped Octup Dominate Google Ads

How We Helped Octup Dominate Google Ads

Executive Summary:

This case study explores the success story of Octup, a brand-new tech startup in a competitive market. With less than 5 sales under their belt when they came to us, Octup’s goal was to acquire their first users and gain an understanding of what their baseline CAC would be.

Our strategic Google Ads campaign, combined with precisely crafted landing pages, transformed this new startups’ sales trajectory.

We achieved a cost per conversion below $90 for free trial sign-ups, significantly boosting their user base and proving our product-market fit.

Client Overview:

  • Company: Octup
  • Industry: B2B Tech Startup
  • Product: Shopify App: Analytics Reporting & Integration for Shopify Stores
  • Challenge: Low Sales, No Brand Recognition, Competitive Market (e.g., TripleWhale)
  • Objectives: Acquire the platform’s first users, drive free trial sign-ups, achieve cost-effective customer acquisition

Our Approach, Marketing for Tech Startups :

Octup’s challenges demanded a multi-pronged approach.

We focused on:

  • Highly Targeted Google Ads Campaigns: We zeroed in on Shopify users actively seeking improved analytics reporting, ensuring our message reached the right audience. We further refined targeting by creating specific ad groups for different user segments.
  • Customized Landing Pages: Generic landing pages wouldn’t do. We developed individualized pages tailored to specific use cases, addressing the unique pain points of each user segment. Additionally, we created comparison pages that strategically highlighted Octup’s advantages over competitors.
  • Continuous Optimization: We weren’t satisfied with a “set it and forget it” approach. We constantly monitored performance data, allowing us to refine ad copy and targeting for maximum impact.


Our Google Ads campaign strategically targeted Shopify store owners, directing them to tailored landing pages. These landing pages didn’t just showcase Octup’s features; they spoke directly to the user’s specific needs and demonstrated how Octup could solve their problems better than their competitors. This targeted approach, coupled with compelling landing pages, proved to be a winning strategy.

Results and Impact:

The campaign delivered significant results for Octup:

  • Cost per Conversion: Below $90, achieving our key objective of cost-effective customer acquisition.
  • Free Trial Sign-Ups: A dramatic increase compared to the initial low sales figures.
  • Product-Market Fit: These first initial sign ups stayed engaged with the app without churning – proving out our targeting strategy and showing market demand for their product.

The use of targeted ads and specialized landing pages proved to be a game-changer, leading to a substantial improvement in conversion rates by the end of January.

Analysis & Learnings

This campaign underscored several key takeaways:

  • The Power of Targeted Advertising: Precise targeting of specific user segments within a broader market yields superior results.
  • Customized Landing Pages Matter: Tailoring content to address specific user needs significantly improves conversion rates.
  • Continuous Optimization is Key: Regularly monitoring and adjusting strategies based on performance data is essential for sustained success.


This case study exemplifies the transformative power of strategic Google Ads campaigns paired with landing pages built with CRO in mind. By focusing on the specific needs of Shopify users and continuously optimizing our approach, we helped Octup achieve remarkable growth in a competitive space.

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