Have you ever wondered what it is that makes employees and customers buy into you and your company? Simon Sinek, author of “Start With Why”, explains that the difference between the “Apples” of the world and everyone else is that they begin by asking “why.” But what does that even mean? To explain this concept, …
Continue reading “Answering the most important question: why does your business exist?”
The holiday season is a special time of year for friends and family, but it’s also the right time to thank clients and customers. When you find ways to give a gift that is meaningful, it makes your investment go even farther. Here are some thoughtful ways to say thank you at this festive time …
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Small Business Edition So, you want to shoot a video, but you’re wondering ‘where do I even start?’ When shooting a video for your business–whether it’s for social media or just to add your personal voice to your website–there are a lot of things to take into consideration. What’s the video about? Who is my …
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Although influencer and affiliate marketing often involve creator commissions, they do not necessarily work in the same way when it comes to compensation. Our team often hears the two terms used interchangeably, so we wanted to clear up any confusion and ensure business owners choose the right one for their business and goals. Click on …
Continue reading “Affiliate vs. Influencer: What’s the Difference?”
I own a digital marketing company and love marketing. I especially love the metrics-driven focus and ability to track, test, optimize, and improve. My love for the internet and its unprecedented ability to connect people and create community was one of the reasons I started a digital marketing company. Even as one of the earliest …
You are a target. The average household has more security than most of the businesses we work with. They have a car with an alarm, a security system or cameras, a doorbell camera, and maybe even a dog that would defend them in case of an intruder. (Mine? She would just sprint over to meet …
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We’ve all heard it before: Customers come first. It’s one of the first lessons we learn when entering the workforce, and it’s the belief that drives almost every aspect of a company. These days, customers have never held so much power. They can give us instant feedback on review sites and social media and they …
Have you heard? A referral program is a strategic way to cultivate brand loyalty and increase the lifetime value of your customers. Of course, referrals can also happen organically without the need for any referral program. Instead of waiting for that to happen, introducing a referral program can motivate people to tell others about you. …
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Now that we’ve discussed what a customer journey map is and its benefits for businesses, it’s time to visualize what your map will look like on paper. This is where the design of your map comes into play. As a reminder from our previous blog about customer journey maps for small business, a customer journey …
Continue reading “Step-by-Step: How to Map your Customer’s Journey for Small Businesses”
You may have heard of a customer journey map, but are wondering what it is and how businesses can benefit from it. The customer journey map is one of the best ways to get inside your customers’ heads and understand their perspective. Understanding how they interact with you throughout each stage will help improve not …
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