The Power of Interactivity in Digital Experiences
A while ago, I read an interview with the producers of the TV show Friends. They were discussing the development of the theme song, and how the now-iconic clapping was a key piece of making the song so catchy. They purposefully replaced drum beats with the clapping, so that people who were watching at home […]
Mastering Health and Wellness Messaging: Essential Lessons from HLTH 2023
A bustling conference hall, a melting pot of 10,000 global health and wellness thought leaders, and the ever-present challenge for brands to effectively communicate their value. HLTH Conference 2023 was quite the scene – buzzing booths, big ideas, and lots of folks trying (sometimes too hard) to make their mark in the health and wellness […]
Finding a Niche Community: FabuLingua
If you’re launching a new product, (or in this client’s case, an entirely new company!), how do you know who your target customer is? Even if you think you have a clear and big market, it may be too big for marketing success without a bottomless budget. FabuLingua, a Spanish language learning app for children, […]
Synergy with a City: car2go
The company: car2go is a carsharing service that operated in 14 North American cities and operates in 21 European cities, enabling anyone to rent a car right off the street, pay by the minute, park, and walk away. This service is a wholly-owned subsidiary of Daimler Mercedes-Benz, and a critical company in their strategy to […]