Reducing Microplastics: How I Overhauled My Grooming Routine in 6 Months
Here at Arnold Marketing, we take health and wellness very seriously (if you’re new here, it’s the main industry we work with!) Over the last 6 months, I focused on overhauling my grooming routine to have less waste, less plastic, and to be more natural if possible. Am I anti-science? Do I think all chemicals […]
All in One Marketing Tools are BS
“All in one” marketing platforms are software tools that offer multiple functions within one tool. Think email marketing, social media posting and management, CRM, website editing, and more – all in one place. While it’s easy to understand the value proposition for an all in one tool, my sincere belief is that they are largely […]
Are you Content Spamming?
Seth Godin, the OG digital marketer, defines spam as anything that is not Anticipated, Relevant, and Personal. In digital, this really started with emails – remember the long forward chains, the “send this to 10 friends or you’ll have bad luck” threads? Then, as the internet matured, spam found its way to social media, and […]
The Power of Branding in a Blink
It’s a Tuesday afternoon, and you’re headed to the post office to return that stupid impulse Amazon purchase that isn’t the right size for what you needed it for. And you drive by this billboard: What would you think this is advertising? There’s no phone number. There’s no brand name. There’s not even a website. […]
The Ultimate Social Media Checklist
It’s the most obvious non-secret in the world right now: social media is a time suck. You pick up your phone to look up the hours of your doctor’s office, and suddenly it’s 15 minutes later and you’re watching a video of a duck eating peas. The apps are designed to suck you in and […]
Our Step-by-Step Guide to the Hiring Process
Our Hiring Process Getting to know someone can be a long process where it takes time to uncover all their talents and their quirks. Hiring a team member is similar and can be a lot like dating. Sure, you can follow the premise of the reality show “Married at First Sight” and jump into marriage […]
The Potency of Simplicity: The Power of a Direct Ask in Your Marketing Strategy
As a business owner or marketer, you may often find yourself neck-deep in complex strategies, fancy automation, and data-driven campaigns to boost your sales or subscriber count. However, amidst all these advanced strategies, are you overlooking the potent power of simplicity?https://arnoldmarketing.com/wp-content/uploads/2023/08/The-Direct-Ask-ATG.mp4 The Often-Overlooked Obvious Interacting with various business owners, I’ve noticed a common oversight that […]
Why I Started Arnold Marketing
It was 2019 and I was sick of working in the corporate world. I’d achieved things beyond my wildest dreams – like managing social media for accounts with tens of millions of followers, traveling internationally to work with teams overseas, flying to Germany, New York, LA, and San Francisco so often it became commonplace. I’d […]
The Ultimate Guide to Reddit for Small Business
Reddit for Small Business Reddit is a massive online social news platform, started in 2005, that encourages users to discuss, rate and share content in the form of text posts, images, and videos. The highest-ranking content gets pushed to the top, making it more visible to users, so sharing quality content is a vital part […]
The Art of The Testimonial
How To Craft a Testimonial Imagine this: you’re hunting for the perfect pair of running shoes to help you crush your next marathon. You’ve scoured the internet, and read countless reviews, but you’re still unsure which brand to choose. That is until you stumble upon a video from a fellow runner who swears by a […]