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Digital Marketing In Austin, TX

How to Make Better LinkedIn Ads

Any business advertising on LinkedIn will find the tips from these quick critiques helpful. Whether you are using sponsored ads for brand awareness or generate leads, there are some general best practices. If you have or are considering spending any of your marketing budget on a Sponsored LinkedIn ad, take a few minutes to review …

Meet CopyCount – Your New Best Friend

Hello, world…meet CopyCount!  It’s your new must-have tool. If you love marketing (like we do), then you will love CopyCount.io – and it was developed by yours truly. When drafting content, do you ever find yourself counting characters? Wondering what part of your text is going to be interrupted by the “Read More” cutoff? I …

Keys for Facebook Event Success

Interested in keys for Facebook Event success? Sure, you may understand the basics in creating an event page. However, there are several areas you can optimize to ensure a successful hosting experience. Additionally, you can mostly apply these first five fast tips across the Facebook platform.  The Right Image –  Select images in a size …

Best Social Media Practices

When trying to run a company or oversee a team, it can be challenging to stay on top of everything – especially the ever-changing world of social media. Do you ever think that ‘something is better than nothing’? In terms of your business social accounts, you may wish to rethink this strategy. A few things …

Social Media Share Buttons Suck – Here’s Why

Are you thinking about putting social media share buttons on your website, or do you have them already? Sharing a webpage with just one click, seems handy, right? Well, it turns out nobody really uses them. And in fact, they could actually hurt your website. While sharing with one click seems enticing, a large majority …

What’s up with the Bernie meme?

Or, the Bern heard round the world. The Bernie Meme Bandwagon and Small Businesses’ Social Media A political figure with both avid fans and vocal opponents plus a picture taken at just the right moment is prime meme fodder. It was hardly even the first time it has happened to Bernie Sanders in recent memory …

Why you should look outside for marketing help – and how to do it with confidence

4 things you need to know when outsourcing marketing (and 3 ways to check on current contracts) On a scale of 1 to 10, how comfortable and in control do you feel about your digital marketing efforts? Do you feel like you’ve spent time and money on pieces of marketing, none of which are working …

Thin the herd: why (and how) To Streamline Social Media Channels

In today’s digital landscape, the ability to effectively Streamline Social Media Channels is more than just a strategy; it’s a necessity. With countless platforms vying for attention, businesses must prioritize and refine their online presence to truly connect with their audience. Dive into our comprehensive guide on how to declutter, focus, and maximize your social …

Marketing for Small Business Owners – How To Hire

“Learn just enough about marketing to hire the right people” I generally tell business owners who want to know about marketing that you’ll never learn it all, and it’s a waste of time to try. Instead, focus on the minimum that your business needs to understand: what  is required in a basic marketing strategy, and …

A Primer On Trust Badges: an easy way to gain trust

Want more conversions on your site? A simple, single image can increase sales: here’s a quick primer on trust badges. With COVID-19, even people who were digital laggards are becoming comfortable with doing their shopping, exercising, and socializing online. I was researching the rise of home workouts and saw this incredible graph for the top …