Sleep Improvements from the Founder
Getting an Oura ring was both a game-changer for my health and a bit like getting a digital nanny. It helps me ease off when I’m pushing too hard at work, aided my recovery from surgery, and even revealed how alcohol impacted my sleep. I went from being a big craft beer aficionado to (essentially) […]
Embrace the 90-9-1 Rule to Supercharge Your Social Media Engagement in 2024
On social media, engagement rate is the most important number. In this blog we will discuss the 90-9-1 rule and how to improve social media engagement. As they say in business, revenue is vanity, profit is sanity. Meaning, if someone has a $10 million a year business, but they net $5,000, that’s less impressive than […]
Case Study: Power of Community
How a Customer Community Built the Genesis Brand for Hyundai Humans crave connection. We bond around causes, ideas, events, and the most random things imaginable. Take a look around, and you can find a group for just about anything and everything, from baking enthusiasts to nature gurus to wine connoisseurs. There are groups for working […]
The Written Word Endures: The Rise of Email Newsletters Amidst Video Content
The Rise of Video and the Resilience of Email Newsletters With the rise of TikTok and Instagram reels, video has dominated the web for the last 5 years, and shows no signs of stopping. For those of us (ahem, me) that prefer articles and reading to watching a video, this has been very frustrating. Even […]
Answering the most important question: why does your business exist?
Have you ever wondered what it is that makes employees and customers buy into you and your company? Simon Sinek, author of “Start With Why”, explains that the difference between the “Apples” of the world and everyone else is that they begin by asking “why.” But what does that even mean? To explain this concept, […]
Thoughtful Client Gift Ideas for the Holiday Season
The holiday season is a special time of year for friends and family, but it’s also the right time to thank clients and customers. When you find ways to give a gift that is meaningful, it makes your investment go even farther. Here are some thoughtful ways to say thank you at this festive time […]
The Ultimate Guide to Shooting Your Own Video Content
Small Business Edition So, you want to shoot a video, but you’re wondering ‘where do I even start?’ When shooting a video for your business–whether it’s for social media or just to add your personal voice to your website–there are a lot of things to take into consideration. What’s the video about? Who is my […]
Affiliate vs. Influencer: What’s the Difference?
Although influencer and affiliate marketing often involve creator commissions, they do not necessarily work in the same way when it comes to compensation. Our team often hears the two terms used interchangeably, so we wanted to clear up any confusion and ensure business owners choose the right one for their business and goals. Click on […]
The New Buyer’s Journey
I own a digital marketing company and love marketing. I especially love the metrics-driven focus and ability to track, test, optimize, and improve. My love for the internet and its unprecedented ability to connect people and create community was one of the reasons I started a digital marketing company. Even as one of the earliest […]
Online Security For Small Business
You are a target. The average household has more security than most of the businesses we work with. They have a car with an alarm, a security system or cameras, a doorbell camera, and maybe even a dog that would defend them in case of an intruder. (Mine? She would just sprint over to meet […]