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Digital Marketing In Austin, TX

Embrace the 90-9-1 Rule to Supercharge Your Social Media Engagement in 2024

On social media, engagement rate is the most important number. In this blog we will discuss the 90-9-1 rule and how to improve social media engagement. As they say in business, revenue is vanity, profit is sanity. Meaning, if someone has a $10 million a year business, but they net $5,000, that’s less impressive than …

Case Study: Power of Community

How a Customer Community Built the Genesis Brand for Hyundai Humans crave connection. We bond around causes, ideas, events, and the most random things imaginable.  Take a look around, and you can find a group for just about anything and everything, from baking enthusiasts to nature gurus to wine connoisseurs. There are groups for working …

The Written Word Endures: The Rise of Email Newsletters Amidst Video Content

The Rise of Video and the Resilience of Newsletters With the rise of TikTok and Instagram reels, video has dominated the web for the last 5 years, and shows no signs of stopping. For those of us (ahem, me) that prefer articles and reading to watching a video, this has been very frustrating. Even the …

What Is in a Facebook Group Name?

Facebook Groups are one of the most underutilized marketing channels today. But, like any brand, the name is KEY to success and community growth. Here’s why it’s important, and how to pick the right Group name for your business: How to Name Your Facebook Group Today’s Facebook is not 2007’s Facebook. For many companies, the …

Why I Won’t Only Do Facebook Ads (Or Other One-Off Tactics)

Here’s a conversation that happens frequently for us. “Tim told us you do Facebook ads — can you help?” or “We need SEO.” While we are always grateful for a referral, my first question in conversations like this is: “Why?”  Unfortunately, the most common responses from prospective clients are that they don’t know or that …

Entrepreneurial Lessons I Learned From My Clients

Running a business is not the same as working in the business. Many people start a business because they are good at A Thing. What they don’t realize is that running a business about A Thing is completely different than actually doing A Thing. It requires forward-thinking, a strong team, and a hell of a …

Why I Hate Marketing Agencies

I never meant to start a marketing agency. In fact, I really, really, really did NOT want to start an agency. Really. The idea was to get out of the corporate world, have a little more flexibility, and work in this thing called the “gig economy”. But once I started looking for work, more came …

How to Hire the Right Marketing People

Small business owners want to know how to hire the right marketing people, but where to start? A real conversation I’ve had with many business owners: Them: “How can I teach myself technical SEO / Facebook ads/ brand positioning? What’s the best place to find how to set up email automations? Me: While learning for …

Making Mobile Marketing Meaningful

Making Mobile More Meaningful Make the most out of your mobile marketing.  In my work, I am fortunate to work alongside some truly amazing vendors. 3Pillar, a product development company, is helping one of my clients build their web-based product in the InsurTech space (I can’t say too much more… yet!). They put together an analysis of a …

How to Make Better LinkedIn Ads

Any business advertising on LinkedIn will find the tips from these quick critiques helpful. Whether you are using sponsored ads for brand awareness or generate leads, there are some general best practices. If you have or are considering spending any of your marketing budget on a Sponsored LinkedIn ad, take a few minutes to review …