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Why I Won’t Only Do Facebook Ads (Or Other One-Off Tactics)

Here’s a conversation that happens frequently for us. “Tim told us you do Facebook ads — can you help?” or “We need SEO.” While we are always grateful for a referral, my first question in conversations like this is: “Why?”  Unfortunately, the most common responses from prospective clients are that they don’t know or that …

Entrepreneurial Lessons I Learned From My Clients

Running a business is not the same as working in the business. Many people start a business because they are good at A Thing. What they don’t realize is that running a business about A Thing is completely different than actually doing A Thing. It requires forward-thinking, a strong team, and a hell of a …

Meet CopyCount – Your New Best Friend

Hello, world…meet CopyCount!  It’s your new must-have tool. If you love marketing (like we do), then you will love CopyCount.io – and it was developed by yours truly. When drafting content, do you ever find yourself counting characters? Wondering what part of your text is going to be interrupted by the “Read More” cutoff? I …

Keys for Facebook Event Success

Interested in keys for Facebook Event success? Sure, you may understand the basics in creating an event page. However, there are several areas you can optimize to ensure a successful hosting experience. Additionally, you can mostly apply these first five fast tips across the Facebook platform.  The Right Image –  Select images in a size …

Social Media Share Buttons Suck – Here’s Why

Are you thinking about putting social media share buttons on your website, or do you have them already? Sharing a webpage with just one click, seems handy, right? Well, it turns out nobody really uses them. And in fact, they could actually hurt your website. While sharing with one click seems enticing, a large majority …