Here’s a conversation that happens frequently for us. “Tim told us you do Facebook ads — can you help?” or “We need SEO.” While we are always grateful for a referral, my first question in conversations like this is: “Why?” Unfortunately, the most common responses from prospective clients are that they don’t know or that …
Continue reading “Why I Won’t Only Do Facebook Ads (Or Other One-Off Tactics)”
Running a business is not the same as working in the business. Many people start a business because they are good at A Thing. What they don’t realize is that running a business about A Thing is completely different than actually doing A Thing. It requires forward-thinking, a strong team, and a hell of a …
Continue reading “Entrepreneurial Lessons I Learned From My Clients”
I never meant to start a marketing agency. In fact, I really, really, really did NOT want to start an agency. Really. The idea was to get out of the corporate world, have a little more flexibility, and work in this thing called the “gig economy”. But once I started looking for work, more came …
Small business owners want to know how to hire the right marketing people, but where to start? A real conversation I’ve had with many business owners: Them: “How can I teach myself technical SEO / Facebook ads/ brand positioning? What’s the best place to find how to set up email automations? Me: While learning for …
Making Mobile More Meaningful Make the most out of your mobile marketing. In my work, I am fortunate to work alongside some truly amazing vendors. 3Pillar, a product development company, is helping one of my clients build their web-based product in the InsurTech space (I can’t say too much more… yet!). They put together an analysis of a …
Any business advertising on LinkedIn will find the tips from these quick critiques helpful. Whether you are using sponsored ads for brand awareness or generate leads, there are some general best practices. If you have or are considering spending any of your marketing budget on a Sponsored LinkedIn ad, take a few minutes to review …
Hello, world…meet CopyCount! It’s your new must-have tool. If you love marketing (like we do), then you will love CopyCount.io – and it was developed by yours truly. When drafting content, do you ever find yourself counting characters? Wondering what part of your text is going to be interrupted by the “Read More” cutoff? I …
Interested in keys for Facebook Event success? Sure, you may understand the basics in creating an event page. However, there are several areas you can optimize to ensure a successful hosting experience. Additionally, you can mostly apply these first five fast tips across the Facebook platform. The Right Image – Select images in a size …
Are you thinking about putting social media share buttons on your website, or do you have them already? Sharing a webpage with just one click, seems handy, right? Well, it turns out nobody really uses them. And in fact, they could actually hurt your website. While sharing with one click seems enticing, a large majority …
Continue reading “Social Media Share Buttons Suck – Here’s Why”
Or, the Bern heard round the world. The Bernie Meme Bandwagon and Small Businesses’ Social Media A political figure with both avid fans and vocal opponents plus a picture taken at just the right moment is prime meme fodder. It was hardly even the first time it has happened to Bernie Sanders in recent memory …
