The Story of 'Amplify Austin Day'
I Live Here, I Give Here is a major nonprofit in Austin, Texas with the “mission to amplify giving in Central Texas through cultivating and creating deeper connections for givers and the issues they care about.”
Established in 2007, their tentpole campaign is Amplify Austin Day – an annual, 24-hour festival of giving, designed to celebrate the nonprofits that work so hard to make a difference in Central Texas.
Services
Marketing Strategy | Social Media
The challenge.
Our client needed to to expand the reach of their annual event, Amplify Austin, and was hoping to attract young donors through social media.
The solution.
We created a campaign that encouraged supporters to share their personal “why” for supporting, which not only encouraged participation, but also helped to shift the focus from financial to emotional.
Our results.
27%
Increase in first-time donations
The client not only received more donations, but more first-time donations, showing that our efforts to expand the event reach were effective.
Sustained Funding
I Live Here, I Give Here continues to use this campaign approach and has either met or exceeded it’s funding goal year-after-year.