How AI can Impact Marketing.
There’s something different about the following blog post. We tried somewhat of an experiment here, and are curious if you can figure out what we did while reading:
Artificial Intelligence(AI) has gained popularity in the past year due to a combination of technological advancements, increased availability of data, cost-effectiveness, wide range of applications, and high demand. The advancements in AI have made it possible to create more sophisticated and reliable systems that can perform a wide range of tasks, making it a valuable tool for businesses looking to stay competitive in the market.
AI has been gaining popularity in the field of digital marketing in particular, as it can automate the process of creating content for various platforms like email campaigns, blogs, social media posts, and more. In this blog, we will discuss the pros and cons of using AI to generate content for digital marketing.
Efficiency: AI-generated content can be created at a faster rate than human-written content, making it an efficient option for businesses that need to produce a large amount of content.
Consistency: AI can help maintain a consistent tone and style across different platforms, which is important for building a strong brand image.
Personalization: AI can analyze consumer data and create personalized content that resonates with the target audience.
Cost-effective: AI-generated content can save on labor costs, making it a cost-effective option for businesses with tight budgets.
Lack of creativity: AI-generated content can lack the creativity and uniqueness of human-written content, making it less engaging for readers.
Quality concerns: AI-generated content may contain errors or inaccuracies, which can negatively impact the quality of the content and the reputation of the business.
Limited understanding of context: AI may have difficulty understanding the nuances of language and context, leading to content that is not appropriate for the target audience.
Lack of emotional connection: AI-generated content may not be able to create the emotional connection that human-written content can establish.
AI can be a powerful tool for generating content for digital marketing, but it’s important to consider the pros and cons before implementing it. Businesses should weigh the benefits of efficiency and personalization against the potential drawbacks of lack of creativity and quality concerns. It’s also important to remember that AI-generated content should be used in conjunction with human-written content to achieve the best results. Real, human writers can bring a unique perspective, creativity, and emotional connection to the content that AI may lack. By using AI-generated content in conjunction with human-written content, businesses can achieve the best results and create high-quality, engaging and relevant content for their target audience.
All right…were you able to figure out what was different about this blog post?
(Bonus points if you did!)
This blog post was written with the power of AI! Did you find it to be less engaging than some of our previous blogs written by living, breathing writers for Arnold Marketing Consultants? Personally, we found it obvious that it wasn’t written by a human.
AI-generated content lacks emotion and a point of view. The grammar is right and the content is fine, it misses a personalized point of view that can only come from living, breathing humans with life experience.
We aren’t saying that you should never utilize AI to generate text. It can actually be a great jumping-off point to give you framework for things like blog posts or social posts. However, it should NOT be used to generate the final product.
We have also heard of success as using AI-generated text for things that are 1:1 instead of 1:many. For example, replying to an email.
A word of caution when using AI for blog posts or web copy – it may cause you to get de-ranked on Google. This likely won’t happen if the content adds value and is interesting to people. Also, Google is currently re-evaluating how it handles AI-generated content, so this is changing by the day.
When it comes down to it, this is a processing tool. And what you get out of it depends on what you put into it. Instead of telling the AI tool to “write a persuasive sales letter about soap”, you can tell it to “write a persuasive sales letter about soap as if you were a homemaker speaking to another homemaker.”
Using AI for marketing, while controversial, is undeniably fun. It’s pretty wild to see the content that is produced quickly. Again, this can provide a great jumping off point to give you some talking points and fresh ideas when writer’s block strikes.
The point we want to drive home here is that the quality of content will always be more important than the quantity. Using AI to generate 200 articles in 1 week seems like an enticing idea. However, that’s really just like giving bipedal apes control of a 2,000 pound machine. They’ll crash into each other.
Generating massive amounts of content means nothing if it doesn’t mean anything. Generating noise for the sake of noise is a big no-no. Content should always keep in mind who the actual audience you’re speaking to is and what they need. What do you want the reader to learn, understand, and feel?
More importantly, what value are you providing with this content?
Today, it is more important than ever to truly connect with your audience and customers. People want to be seen, heard, and understood when they are making purchasing decisions. In order to solidify relationships with your audience, you need to be able to connect with them on an emotional level.
While AI is an amazing technological tool, it simply cannot replace human beings…and we shouldn’t want it to!