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Keys for Facebook Event Success

Interested in keys for Facebook Event success? Sure, you may understand the basics in creating an event page. However, there are several areas you can optimize to ensure a successful hosting experience.

Additionally, you can mostly apply these first five fast tips across the Facebook platform.

  1.  The Right Image –  Select images in a size appropriate for your post.  Choose thoughtfully so they blend with your brand.
  2. The Right Copy – Think as if you’re the audience. What type of information will catch their eye? What language is going to convince them to click-thru?
  3. The Right Place, the Right Time.  When scheduling, be thoughtful.  Facebook algorithms mean that there is no guarantee when your audience sees your post.  If possible, plan ahead so your event has time to make it to people’s feeds. Furthermore, consider the algorithm when selecting copy and images. Too seasonal?There is time to fix any possible issues.
  4. The Right Promotion. Don’t want to blanket feeds with repetitive content. Switch it up. Share different types of visuals including videos both on and off Facebook.
  5. The Right Engagement. Although a bit time consuming, be sure to monitor – and engage with your event page.  Comments should be responded to in a timely manner.

 

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A More Meaningful Look at These Facebook Event Tips:

Facebook Live vs. External Link 

When considering hosting an event, one of the first decisions is: Facebook Live or an external link.  Keep in mind that Live makes it easier for your audience; they don’t have to leave their ‘safe’ space (namely, Facebook).  For those not familiar, staying solely on Facebook can be limiting.  So know your audience – and then decide. Typically, you will be either Facebook Live or External.  If possible, try testing to see which brings in a larger audience.

Note: If you use professional broadcasting or live-streaming equipment (and mixing boards), you may be able to simulcast to Facebook Live and other live platforms – but this is NOT standard for most small businesses.

Images

Choose a strong, horizontal header image that reflects your event’s content.  Avoid letting the event image default to your Facebook page’s header image; this will get old real fast and may even clash with your event’s content. And always check the display for both desktop and mobile. 

Copy

Your event description’s first paragraph should follow Facebook’s general rules. And just as important, it should be clear, concise and catchy!  

When someone visits your Event page, they will then see the expanded description.  Make sure to include detailed information such as: the hosts, how to engage, and any other pertinent information.

Right Place, Right Time

Ideally, you should provide your event enough time to gain attention. While posting a few days prior may catch your more ardent followers, you will most likely be missing out on potential attendees.  Facebook’s algorithm  often ends up showing posts to people several days after the initial launch. With this in mind, it is important to create an event page at least two weeks out.  

You may also consider creating an event calendar.  Then, you can post upcoming dates on Facebook.  Even if you don’t have all the details, share the dates to start gathering an audience – and set up reminders.

Promotion

While your feed should automatically post an event creation, you should also create additional announcements.  (This is especially helpful for events created ahead of time!)  These reoccurring posts act as a friendly reminder for followers.

Finding you are having low organic engagement? Or perhaps you are a young brand with a small following? Paid ads can be helpful in reaching a targeted audience. When you gain engagement from boosted posts or event ads, you will also see an increase in organic reach.

Engagement

For any posts or messages – including Events, a good rule of thumb is that everyone appreciates a polite response.  Question, complaint,  a kudos….it’s better to respond at least once.While it’s unfortunate that internet trolls do exist, some customers are simply confused or frustrated. You can salvage a possible meaningful connection with a thoughtful and sincere response.

We hope that you have found our tips helpful and insightful. Feel free to download our Facebook Event Success pdf. Interested in other marketing areas? Visit our blog page or schedule some time with Angela.  

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